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Case Study: Let the Games Begin!
2 days ago
Product: Custom Malibu Sunglasses Industry: Automotive/Banking What it was purchased for: A car company wanted to find a product that would promote their brand at a local college BCS Bowl Games. Ho...
Continue ReadingCase Study: Employee Appreciation Gift
Apr 10
A company with many sales representatives needed an item for their top sales performers. Since their sales staff has both men and women, they needed an item that could be used by either gender. They c...
Continue Reading6 Books That Every Business Owner Should Read
Apr 02
As business owners, it’s crucial to understand the trends that affect your industry and your company. Each day, you consume an incredible amount of data, statistics, and research. However, it&rs...
Continue Reading9 Promotional Products for Tech Wizards
Mar 26
Did you know that American consumers own, on average, at least three connected devices? Add your logo to these top tech accessories and your company will become a part of your customers’ daily l...
Continue ReadingCase Study: Getting Bent out of Shape for More Business
Mar 19
Product: Gel Stress Toy Client: Health Food Store What it was purchased for: As a gift to reward customers for spending over a certain amount. Why it worked: The gel stress toy which, unlike the fo...
Continue Reading7 Financial Products That Are a Great Investment
Mar 12
Finance-themed promotional products are a great marketing investment and help increase brand awareness and customer loyalty. These 7 products can be used as financial seminar gifts, banking giveaways,...
Continue Reading8 Essential Office Supplies for Remote Workers
Mar 05
Since the CDC declared the COVID-19 virus a pandemic on March 11, 2020, various shelter-in-place and social distancing rules have been put into place to help slow the rate of infected peoples in the p...
Continue ReadingCase Study: Pillow Box
Feb 25
Objective A children's hospital wanted to send a thank you gift package to donors. They wanted patients to be able to add a personalized touch to the gift to connect donors better to the cause. Prod...
Continue ReadingWords Have Power: Why Copywriting Matters for Your Business?
Feb 18
When you hear the word “copywriting” what do you think of? For many, they think this term relates to legal jargon and intellectual property – that’s not the case at all. Copywr...
Continue ReadingWhat Makes Gen Z Tick?
Feb 11
It’s the 2020s, and Generation Z is growing up. The generation includes people born between 1995 and the 2010s, putting the group’s eldest squarely in their mid-twenties. Chances are that ...
Continue ReadingCase Study: Wine for the Win
Feb 04
A local winery at their annual fall festival was looking for a way to boost their sales on take-home bottles of wine. So, they gave away the imprinted Winged Corkscrew to anyone who purchased three bo...
Continue ReadingCase Study: A Wedded Keepsake
Jan 28
Item: JAFFA® Scalloped Edge Vase Purpose: Gift vase for use during wedding ceremonies Audience: Engaged couples A church wanted an elegant and useful gift for couples who chose their venue for ...
Continue ReadingCase Study: Insuring Happy Employees
Jan 21
Item: JAFFA® Round Zinc Coaster Purpose: End of year gifts for employees Audience: Insurance firm employees An insurance firm had a particularly prosperous year and wanted to give employees end...
Continue ReadingThe Value of Custom Packaging
Jan 14
When you advertise your business or organization with promotional products, you want those items to be unique, interesting, and memorable. So, shouldn’t that same principle apply to the packagin...
Continue ReadingCase Study: Shop 'til You Drop
Jan 07
A shopping mall was holding a late-winter promotion to increase traffic during typically slower months. Visitors to the complex received a "passport" to take to different stores within the mall for st...
Continue ReadingCase Study: An Icy Cool Promotion
Dec 31, 2020
Description: 16 Oz. Swiggy Stainless Steel Bottle Industry: Non-Profit What it was purchased for: The item was purchased for a youth camping trip. The bottles were meant to hold the water for a ...
Continue ReadingYour Product Decorating Questions Answered
Dec 24, 2020
You encounter promo products every single day. You hold them, wear them, and maybe even smell them. But, did you know every one of these products goes through an extensive design process, whether that...
Continue ReadingCase Study: This Promotional Product is in the Bag
Dec 16, 2020
Description: Laundry Bag Industry: Financial What it was purchased for: A credit union wanted to target college students and offer them an incentive to open a new account. They chose a stock design,...
Continue ReadingSwing, Batter! The Best MLB Promotions
Dec 09, 2020
Looking beyond the peanuts and Cracker Jacks, there are some creative new promotions heading to major league baseball stadiums this season! The tradition of these MLB giveaways dates all the way back...
Continue ReadingCase Study: It's Raining Cats and Dogs
Dec 02, 2020
Item: Puppies & Kittens Mini Appointment Calendar Client: Pet Food Manufacturer Purpose: Increase pet food sales through goodwill campaign A pet food manufacturer partnered with a nationwide pet...
Continue ReadingLanyards: Everything You Need to Know
Nov 24, 2020
When it's time to choose the perfect lanyard for your company or organization, you may not be aware of all the things to consider when purchasing your new supplies. Lanyards come in many different sty...
Continue ReadingCase Study: The Weather is Snow Joke
Nov 17, 2020
Description: Keep Warm Buddy Set Industry: Education What it was purchased for: A local school was looking for a fundraiser item to help older kids raise money for an overnight camping trip. The...
Continue ReadingCase Study: A Getaway Promotion
Nov 10, 2020
A resort wanted to make sure guests felt safe as they reopened after COVID-19 stay-at-home orders were lifted. At check-in, they chose to provide each guest with a Fold-Up Cinch Corner Tote to keep ...
Continue ReadingCase Study: Adventure Awaits
Nov 03, 2020
An event promoter was compiling a gift box for top-tier ticket holders for a large-scale national summer concert tour. The Koozie® Adventure Dry Sack 10L was a natural fit for the outdoor lifestyl...
Continue Reading7 Camping Promotional Products for the Great Outdoors
Oct 27, 2020
Whether you’re looking to relax and recharge or seeking adventure, getting out into nature provides everyone some peace and quiet from our regular lives. Help your customers enjoy the great o...
Continue ReadingLet's Get Physical With These Activewear Promo Products
Oct 19, 2020
Activewear promotional products are a great option for company wellness programs, fitness centers, or any brand promoting an active lifestyle! Exercise is an important part of our overall wellness and...
Continue Reading30 Quotes That Will Motivate You to Succeed
Oct 12, 2020
We all want to succeed in business and in life, but sometimes we could use an extra boost of motivation. Some of the most successful people we have ever known have failed many times before succeeding....
Continue Reading7 Retro Products That Will Turn Back Time
Oct 05, 2020
Do you ever have that moment when you look at something and you get an overwhelming surge of nostalgia? Everyone loves a good throwback, especially when it's a cool, vintage product. Below are seven r...
Continue Reading8 Promo Products That Will Kick Start Your Goals
Sep 28, 2020
We all want to live healthier, sleep deeper, and work better. These motivational promotional products will help kickstart goals and increase your brand visibility! Exercise Band Let's get physical...
Continue ReadingHow to Put Together an Onboarding Kit
Sep 20, 2020
Employee engagement starts the second a new employee walks in the door, so it’s important for companies to make a good impression on their first day! The onboarding process shouldn’t just ...
Continue Reading5 Invaluable Marketing Books to Help Grow Your Brand
Sep 13, 2020
In the world of business, marketing trends are always evolving and it's easy to be overwhelmed. Sometimes you take one step forward only to be knocked two steps back. Luckily, there are endless resour...
Continue ReadingCase Study: Recycle, Reuse, Read a Book!
Sep 06, 2020
Product: Non-Woven Shopper Tote Bag Industry: Bookstore What it was purchased for: A large college bookstore wanted to feature a reusable shopping bag for students. The goal was to get the students ...
Continue ReadingCase Study: Brighten Their Day
Aug 30, 2020
A realtor wanted to give a thank-you gift to those who purchased a new home with them. They chose the LED Carbon Fiber Aluminum Flashlight. They printed their logo along with the tagline, "We will bri...
Continue ReadingCase Study: Go Green or Go Home
Aug 23, 2020
Item: goingreen™ Stapled Appointment Calendar Purpose: Promote awareness of recycling programs and provide recycling information to the community Audience: Residents of the company’s s...
Continue Reading5 Quick Pick-Me-Ups You Can Send Your Employees at Home Right Now
Aug 15, 2020
Show your staff some much needed appreciation while they work from home with these inexpensive and mailable products. While many people are getting used to the “new normal” of working fro...
Continue ReadingBusiness Travel: How COVID-19 Changes Everything
Aug 08, 2020
“Business as usual.” The common phrase people use when everything resets and goes back to a normal routine. However, due to the COVID-19 pandemic and the safety of employees as the number ...
Continue ReadingSustainability & Environmental Responsibility: Why it Matters
Aug 01, 2020
As the reality of our planet’s changing climate is becoming more and more apparent, being committed to sustainability has become a business imperative in the eyes of consumers. According to a 20...
Continue ReadingCase Study: It’s a Date!
Jul 24, 2020
Description: Desk Calendar Industry: Insurance What it was purchased for: A local insurance agent wanted a way to connect with customers, and capture new leads, with a useful promotional item that w...
Continue ReadingCase Study: A Flavorful Promotion
Jul 17, 2020
A Flavorful Promotion Boosts This Credit Union’s Popularity Organization: Credit Union Product Featured: Lip Balm Goal of Promotion: Generate New Loans Description of Case History: Thi...
Continue Reading10 Must-Have Tech Products and Accessories
Jul 10, 2020
If you want to give your brand a modern and fresh new identity try throwing some cutting-edge tech gadgets into your marketing mix. The wave of wireless charging options, portable speakers, and wearab...
Continue ReadingCase Study: Stick to the Schedule
Jul 03, 2020
Industry: Hospitality Personalization: A small sandwich shop wanted to increase their business during lunch hour. Their target market was people who worked near their restaurant. Method of Distribut...
Continue ReadingCase Study: Keep Warm Buddy Set
Jun 25, 2020
Description: Keep Warm Buddy Set Industry: Education What it was purchased for: A local school was looking for a fundraiser item to help older kids raise money for an overnight camping trip. They ch...
Continue Reading6 Helpful Tips to Address Unhappy Customers
Jun 18, 2020
It’s the moment you dread. The phone call you don’t want to pick up. The review you’re scared to address. Responding to unhappy customers seems like a chore. It can be overwhelming...
Continue ReadingGeneration Z vs. Millennials: What’s the Difference?
Jun 11, 2020
We’re all familiar with the stereotypes that characterize the millennial generation- avocado toast, “killing” chain restaurants, and being social media obsessed. But what actually de...
Continue ReadingYour Customers Won't Want to Remove These Promotional Products From Their Desks
Jun 04, 2020
At the end of the day, promotional products are really all about getting brands out in front of people to grow awareness and ultimately, increase sales! If you want to get strategic, there are a coupl...
Continue Reading8 Corporate Gifts for Your Employees
May 28, 2020
The employees are the backbone of every company. And when your employees have been working hard all year to bring in tremendous results, nothing conveys your appreciation more than a corporate gift. A...
Continue Reading25 Insane Facts About Promotional Products
May 21, 2020
You don’t have to work in the field of promotional products to notice the impact they can have on any organization’s marketing efforts. As the most effective medium of advertising across a...
Continue ReadingCase Study: Hay, Where'd You Get That Tote?
May 13, 2020
Description: Large Boat Tote Industry: Sports / Fitness What it was purchased for: Horse show giveaways How it was distributed: A local horse show needed gifts for their major contributors. A VIP...
Continue ReadingCase Study: A Hole in One Promotion
May 06, 2020
Product: Jumbo Cooler Bag Industry: Agriculture What it was purchased for: These bags were given out to participants in a company golf tournament. How it was distributed: All participants received ...
Continue Reading16 Ways Color Affects Your Branding and Marketing
Apr 29, 2020
Substantial research shows why color matters in branding and how it plays an important role in how we experience marketing. These 16 facts give you a glimpse into how you can use color to your advanta...
Continue ReadingCase Study: Don't Run from this Promo!
Apr 22, 2020
Description: Running Belt Fanny Pack Industry: Sports / Fitness What it was purchased for: A nationwide gym chain was looking for an item to give away with the purchase of yearly membership...
Continue Reading10 Luxurious Products for Your VIP Customers
Apr 15, 2020
Most people crave the feeling of class, power, and status that comes with enjoying luxury products. Those who claim they don’t, just haven't gotten a chance to experience it for free. So, what b...
Continue ReadingCase Study: Safety First
Apr 07, 2020
Product: Auto Safety Kit Industry: Banking What it was purchased for: As a gift to anyone who opened a new bank account for over $1,000.00. How it was distributed: The bank was looking for a brande...
Continue ReadingCase Study: Bake in Business
Mar 31, 2020
Description: Set of 4 Measuring Cups Industry: Hospitality / Tourism What it was purchased for: A casino in the Milwaukee area wanted to spice up a "normal giveaway" with a theme. They had com...
Continue ReadingCase Study: Attract New Customers
Mar 24, 2020
As part of their new corporate wellness program, the company wanted to stress the importance of healthy nutrition to its employees. Along with literature, discount memberships at a local health club a...
Continue ReadingCase Study: What Does Your Phone Stand For?
Mar 16, 2020
Product: Phone Stand Industry: Financial What it was purchased for: A local financial institution needed a giveaway item for current and potential clients. It had to be useful to keep their name in ...
Continue ReadingCase Study: I Was Framed!
Mar 09, 2020
Objective: The city was celebrating National Public Works Week with a community event. The event provided education for community members, as well as games for entertainment. Event planners wan...
Continue ReadingSchool's in Session: 7 Essential Supplies for Students
Mar 02, 2020
Students are back in the classroom and parents are scrambling to purchase all of the necessary supplies on each teacher’s checklist. From three different types of pencils, calculators, and folde...
Continue Reading6 Products Perfect for Pampering Mom on Mother's Day
Feb 24, 2020
Add your branding to these products and pamper moms everywhere on Mother’s Day with these promo products essential for rest, relaxation and promoting your brand! 1. Wooden Reed Diffuser ...
Continue ReadingCase Study: A Spoon-taneous Promotion
Feb 16, 2020
Description: Spoon Mug Industry: Advertising What it was purchased for: A major coupon distributor was looking for a thank you to give out to advertisers. How it was distributed: The spoon mu...
Continue Reading6 Promotional Products That Put Safety First
Feb 09, 2020
Whether it’s on a construction site, warehouse, or a laboratory, it’s always important to help your workers stay safe. Encourage your employees to make safe choices all year long with thes...
Continue ReadingWhy You Should Buy USA-Made
Feb 02, 2020
During times of growing uncertainty in the global markets, customers are becoming more and more interested in purchasing American-made items. Buying American-made is about more than just patriotism &n...
Continue Reading5 Promo Products for People Who Love to Plan
Jan 26, 2020
Calendars, planners, and clocks are some of the most popular promotional products because they are useful, inexpensive, and receive innumerable impressions on a daily basis. Brand these everyday essen...
Continue ReadingWhy You Should Be Having More Fun at Work
Jan 19, 2020
In the past, the words “work” and “fun” were two very different concepts that could never be caught in the same sentence. The old school rationale taught us that if you are enj...
Continue ReadingCase Study: A Picture is Worth...a Nice Donation
Jan 12, 2020
Description: Folded Photograph Card Industry: Fundraising What it was purchased for: A historical preservation society needed invitations for their annual dinner. A board member donated their photog...
Continue ReadingCase Study: College Fair Giveaway
Jan 04, 2020
Description: 4" Mini Plush Buddies Frog with Shirt Industry: Education What it was purchased for: A community college was looking for a giveaway item to have at their booth for the upcoming college ...
Continue ReadingCase Study: Spec-Tacular Promotions
Dec 28, 2019
Description: CUSTOM Malibu Sunglasses Industry: Food & Beverage What it was purchased for: The end user wanted to give something away at this year’s Spring Break in Jamaica for an MTV event ...
Continue Reading5 Promotional Products for Firemen and Fire Departments
Dec 21, 2019
Firemen deserve a special kind of admiration. They spend their careers rushing into buildings while others are rushing out. Many departments require aid from the community, and that’s where f...
Continue ReadingCase Study: Thank You for Spooning
Dec 14, 2019
Description: 10 Oz. Aztec Spooner Mug Industry: Advertising / Marketing / Publishing What it was purchased for: A major coupon distributor was looking for a thank you to give out to advertiser...
Continue ReadingYour Guide to Drinkware
Dec 07, 2019
Mugs, tumblers, and bottles…oh my! There is an abundance of variety available when it comes to promotional drinkware, which can make it difficult to decide what is the best choice for your bran...
Continue ReadingCase Study: Celebrate Milestones
Nov 29, 2019
A bank wanted to promote 110 years of serving individuals and businesses in Pennsylvania through an "Open House" celebration at their branches. Among the many products selected to commemorate this mil...
Continue ReadingCase Study: Keeping it All Together
Nov 22, 2019
Objective: An insurance company wanted to send new customers home with a special gift and a way to keep their new insurance policy documentation organized. Product: Insurance Document Pouch & F...
Continue Reading6 Products to Include in Every Holiday Gift Basket
Nov 22, 2019
It’s always a good idea to get those gifts planned out and ready to go before the holiday chaos begins, and that includes client appreciation gifts. But, what do you get them? Put in extra thoug...
Continue ReadingGraphic Design Terms Everyone Should Know
Nov 22, 2019
It can be hard to communicate with a design team on a project when the designers speak their very own language. That’s why we have a rundown of words you may come across frequently that can sav...
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